In the fast-paced world of social media, creativity must go hand-in-hand with algorithmic optimization. It’s the art of adapting to the rules of the new digital information era. Each social network has its specific set of algorithms, each with its secret formula to determine what thrives in users’ feeds.
Knowledge, Experimentation, and Communication
Our journey starts at the heart of social network strategy: platform knowledge. Only through experience and continuous experimentation can we master the techniques that enchant these algorithms. Immediate interactions from our audience and the correct use of hashtags are part of this algorithmic optimization that favors success in this first phase.
What happens after breaking through the code? At that point, the real test will be to capture the user’s attention. Techniques of psychology and kinesics – the art of body movement – can be used to create an impact in the first critical three seconds when users decide whether to stay or scroll past.
Maintaining the user’s interest for the following 5-10 seconds can transform a simple post into viral content. Creative Thinking will allow us to differentiate ourselves in the ocean of trivial content that populates the platform, thus creating an immediate connection. It will then be the message that convinces people to stay and participate in a community that shares values with the creator.
Social Networks and Creative Thinking
Creativity in social media management knows no bounds and can be fueled by sources as surprising as our own dreams. As numerous studies have shown, dreams are capable of stimulating creative thinking and problem-solving, bringing forth often overlooked innovative ideas and concepts.
The role of creative thinking in the digital world is a concept widely explored in the documentary “Everything is a Remix“. It examines the art and science of remixing as a form of innovation, reminding us that creativity is often a reinvention or extension of what already exists. What exists can indeed give life to derivative or new works, emphasizing the importance of inspiration in the creative process.
Social networks have the potential to be incubators of creativity, but this is often limited by the demands of their algorithms. However, if designed with the intention of promoting creative innovation, they could revolutionize our approach to creative thinking in the digital world and become catalysts for new ideas. An epochal evolution on par with that brought by web 2.0 and the new forms of user interaction.
A Balance Between Man and Machine
Algorithmic optimization can open doors, but it’s creativity that truly captures people. This is the heart of social media management: a dynamic balance between giving the algorithms what they want and the public what they need, but in an original and interesting way.
However, if you want to learn more about the algorithms that influence the web, I recommend reading this article on how SEO, search engine optimization, has changed the world of digital information.
Learning, innovating, and, above all, excelling in the art of connecting in ways never before thought possible represents the essence of emerging in this digital world and earning one’s space.
